The campaign, which included print and radio ads, is a finalist in
the “Customer Acquisition Marketing/Under 500M” category, with winners
to be announced on September 17 in Baltimore at the organization’s
annual conference.
Last year, Paragon won first place in the
ABA’s “Customer Acquisition Marketing” category among banks with assets
under $500 million. The launch advertising campaign, created by Memphis
advertising agency inferno, incorporated elements of humor to reinforce
the advantages of banking with a local firm. The current campaign
continues to use humor to highlight the variety of local banking
programs and services Paragon offers to its customers.
The
Financial Marketing Awards recognize marketing innovation and creative
excellence in the financial services industry. Financial institutions —
banks, savings and loans, credit unions, insurance companies, brokerage
firms, investment firms, credit card companies — and their advertising
agencies submit entries, which are judged on creativity and excellence
in execution.
Paragon was launched in 2005 with $23.2
million in capital, a record for de novo banks in the Memphis, Shelby
County area. Since its inception, Paragon has experienced rapid growth.
Current assets exceed $270 million.
Paragon
National Bank is one of the Memphis region’s newest full-service banks.
Paragon provides small and mid-sized businesses, their owners, and
executives with a complete package of banking solutions delivered
online and through a variety of technologically advanced solutions.
Organized at a time when large and distant banks had taken over
familiar Memphis institutions, Paragon enjoys the distinction of local
ownership, authentic community engagement, and a staff of experienced
banking professionals.